Monday, September 24, 2007
Talk Isn't Cheap Anymore
You heard it here first! Armani and Samsung have joined forces to bring us not only an Armani cell phone, but also a line of home electronics. The cell phone, which will cost approximately 650euro will premier in Europe as soon as November. Next up will be an Armani LCD television to be sold from Armani Casa locations.
Armani is not the first to do the cell phone thing, we've seen Dolce & Gabanna and Prada already bring us their take on the cell phone, an accessory none of us can seem to do without. However he does seem to be the first to extend his brand by way of electronics for the home.
"Today fashion has expanded to encompass our way of life, not just how we dress, but how we design our home, the hotels we stay in, the car we drive and the technology we buy," Mr. Armani said. "These are all lifestyle decisions, where design and performance are the criteria."
The phone is said to be credit card sized, and boasts a 3 megapixel camera, a music player, and an internet browser, with a 2.6 inch LCD touch screen.
"This powerful partnership ... will aim to satisfy the growing consumer demand for style and simplicity in portable and home entertainment products, and will enable both partners to reach new audiences and further connect with existing ones," Jong-Yong Yun, vice chairman of Samsung Electronics, said in a statement.Labels: armani, dolce and gabanna, innovations, prada
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