Monday, November 12, 2007
Diesel Debuts Online Store
Diesel has cultivated an edgy image by selling pricey jeans and other apparel to urban hipsters, but when it came to the web, the company, like so many fashion brands, was behind the curve.
The Milan-based company takes a giant step forward on Monday with the official opening of its online store, allowing customers for the first time to purchase its $200 jeans and $150 tops with the click of a mouse.
Diesel is the latest fashion company to make its products available online, in a move that is increasingly melding high fashion with high tech. For years designers preferred to sell their goods through a tightly controlled network of luxury department stores and their own boutiques, fearing the web would tarnish their image of exclusivity.
But with advancements in technology, fashion houses from Yves Saint Laurent to Louis Vuitton are finding they can recreate much of the sophistication of their real world stores online.
Keep reading hereLabels: diesel, innovations, louis vuitton, this just in... stores, yves st laurent
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1 Comments
Big ups to Diesel. The internets the way of the future. But I agree, the website should match the quality of their garments, to attract their target market.
