What Is Victoria's Secret? Hmm, It Might Be Juicy...
Juicy Couture, of Liz Claiborne Inc., has filed a lawsuit against Victoria's Secret, of Limited Brands Inc. for allegedly being copy-cats in their marketing tactics.
"Pink has applied slogans across the seat of pants which famously originated with Juicy Couture and identifies its brand,'' the company said in the complaint. "Pink stores incorporate many elements of Juicy Couture's stores including oriental rugs and Victorian-style furniture.''
Also mentioned in the complaint is the packaging used by Victoria's Secret that resembles that of Juicy Couture: shaped like lollipops, bonbons and ice-cream cones.
Juicy Couture is seeking money damages and profit from the alleged copying, as well as a court order barring Victoria's Secret from using the candy packaging.
Looks like the Secret is exposed. I knew it would be Juicy!~
You be the judge! Below are images from both lines. Copy-cat or coincidence?
Victoria's Secret "Sweet" packaging and promotions:
I agree that VS seems to be ripping JC off, but I also want to state, just for the record, that the cake roll hand towels shown in the image aren't from JC either. They're from a Japanese company and can be purchased from Fredflair.com http://fredflare.com/customer/product.php?productid=3349&cat=311# Lots of companies seem to like packaging their products as food.
Mayor Antonio Villaraigosa hosts an eco-conscious opening gala for market week.
Los Angeles Mayor Antonio Villaraigosa speaks onstage during the 8th Annual Costume Designers Guild Awards
Kicking off the fall 2008 trade shows—the let’s-do-business follow-up to L.A. Fashion Week—will be an installation of eco-conscious couture exhibited at a March 13 invitation-only gathering hosted by Mayor Antonio Villaraigosa. Dubbed FutureFashion L.A., the event is the brainchild of the founders of the exclusive bicoastal trade show Designers & Agents.
Each of 15 designers, including such forward-thinking Angelenos as Magda Berliner, Trina Turk, Rozae Nichols, Hazel Brown and Deborah Lindquist, has been invited to create a garment from eco-conscious fabrics donated by cosponsor Earth Pledge, a nonprofit devoted to promoting sustainable development. For the evening, the designers’ creations will be displayed on the grounds of the mayor’s official residence, the Getty House in Windsor Square near Hancock Park. “This is the crowning event of market week,” says Barbara Kramer, co-founder of Designers & Agents. She and co-founder Ed Mandelbaum worked with the Council of Fashion Designers of America to plan the event (also cosponsored by the Los Angeles Times’ Image section). The top-tier group of fashion designers, stylists, retailers, editors, tastemakers and Hollywood celebrities who will attend represents “the new guard of fashion power in Los Angeles,” Kramer says.
ALANA JOY Los Angeles, CA alanajoy.tumblr.com
I work in the fashion industry in Los Angeles. This blog is a place for me to talk about all things fashion and beauty related, hopefully touching on the real art, emotion, and sometimes humor of the industry as a whole.
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May 17, 2008 12:22 AM
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