Friday, October 19, 2007
Haute On The Runway: Samora



CULVER CITY, CA - 21 Mar 2007
Samora Olayaw
(Photo by Katy Winn/Getty Images for Samora)

Mention LA fashion week in NY and prepare to be snubbed. Los Angeles designers dont seem to be taken as seriously as the rest. But one LA designer I am RAVING about, and just HAVE to call attention to is Samora. From her bio:

"Influenced early on by her mothers flair for couture and elegant sense of style, Samora's love for fashion began at a young age. While growing up in Italy and Egypt, she began creating clothing for her friends and for herself. She found she had an incredible talent with an eye for style and design and was able to successfully translate that into a full-scale brand.

After graduation from USC with a Bachelor of Arts, Samora completed and internship at Stefanel, one of Milan's most exclusive design houses, where she learned neccessary design skills. As a result of this experience she perfected the craft and intricacies of Italian couture, which are evident in her designs today. On her travels throughout the Middle East and Europe, Samora acquired an abiding love for combining many cultural influences, which she has beautifully blended with the invigorating glamour of Hollywood in her collections.

One of the first designers to show at Mercedes-Benz Fashion Week at Smashbox Studios in Los Angeles, Samora launched her first collection during Fall 2002. She has been at the forefront of Italian couture, earning her a stellar reputation with Hollywood and fashionista's alike. She is best known for her exquisite, luxurious and high quality fabrics, as well as her romantic and elegant looks. Her clientele include's some of today's most notable trendsetters, such as Teri Hatcher, Eva Longoria, and Aisha Tyler, among others."

I cant get enough!

Here are a few images of her latest designs seen at LA Fashion Week this month, for Spring 2008!





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ALANA JOY
Los Angeles, CA
alanajoy.tumblr.com

I work in the fashion industry in Los Angeles. This blog is a place for me to talk about all things fashion and beauty related, hopefully touching on the real art, emotion, and sometimes humor of the industry as a whole.



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